It'll be interesting to see how it goes. Amazon currently promotes so much junk that it's hard to wade through all the Chinese knockoff garbage to find an actual product worth purchasing.
The irony here is that Amazon's trying to protct their advertsing model while their own shoping expereince gets worse every year. AI assistants that help users find what they actualy need seem like they'd boost conversions, not hurt them.
It'll be interesting to see how it goes. Amazon currently promotes so much junk that it's hard to wade through all the Chinese knockoff garbage to find an actual product worth purchasing.
https://open.substack.com/pub/pramodhmallipatna/p/who-owns-the-click-platform-vs-agent
The irony here is that Amazon's trying to protct their advertsing model while their own shoping expereince gets worse every year. AI assistants that help users find what they actualy need seem like they'd boost conversions, not hurt them.
I hope perplexity pulls it off
Amazon should shut up and take the money.